Dr. Leigh Richardson

Your relaunch emails and texts, ready to review

Every message below is written in your voice, a little more personal than before, for the three groups you named. Read each one, then approve it or tell us what to change.

How to review

Read each message. Pick a subject line when you see options.
Tap Approve if you love it, or type your edits and tap Send my edits.
Check the “already decided” notes at the end.
If anything does not save, use the Copy my feedback box at the bottom and send it to Len or Bismark.

The plan at a glance

Relaunch day is Saturday, November 14. Emails send at 9:00 AM CT and texts at 10:00 AM CT unless you tell us otherwise.

Joined the waitlist, have not orderedThey have been with the book from the start.9 emails: every 2 days from Oct 30 to Nov 13, plus launch day Nov 14. 2 texts: Nov 13 and Nov 14.

Did not join the waitlistThey may never have seen the earlier notices. The emails introduce the book gently and include a free taste of Chapter 1.9 emails: every 2 days from Oct 30 to Nov 13, plus launch day Nov 14. 2 texts: Nov 13 and Nov 14.

Already orderedThey cannot reorder, so we thank them, give them a small gift, and ask them to share.4 emails: Oct 30, Nov 5, Nov 11, and launch day Nov 14. 2 texts: Nov 13 and Nov 14.

The total is 22 emails and 6 texts. Before November 14 the emails build up to launch day with her story, one idea or tool each time, and a reason to reply. Only the launch day emails ask people to order.

Connecting…

Already decided with the team

We say “#2” everywhere.
The offer is $0.99, and your card isn’t billed until the book is sent out.
The pre-order bonuses return with the relaunch: The Brain Reset, the Brain Capital® Leadership Assessment, and Bring More Brain.
Replies are read by your team. Links go out on launch day, November 14.
Sign-off is “-Leigh” with “Dr. Leigh Richardson” underneath. No personal story in these emails.
Texts only go to people who agreed to receive them.

Copy my feedback

This gathers every approval, subject choice, edit and answer into one note. Copy it and send it to Len and Bismark, so nothing gets lost.